Glossary of Mobile communication

3G Third-generation wireless
Near-future broad bandwidth, high speed developments in personal and business wireless technology, especially mobile communications.


EMS
A new standard in the SMS environment, this stands for Enhanced Messaging Service. It offers the ability to send a combination of tunes, sounds, modified text, and standard text as a combined message which can be received on EMS compliant handsets.


Gateway
A network point that acts as an entrance to another network.


GPRS (General Packet Radio Service)
A wireless communication service that promises fast data rates and continuous connection to the Internet for mobile phone and computer users. The term 2.5G is sometimes used for GPRS.


GSM (Global System for Mobile communication)
A digital mobile telephone system that is widely used in Europe and other parts of the world.


HTTP (HyperText Transfer Protocol)
The World Wide Web application protocol that runs on top of the Internet's protocols.


Internet
The Internet, sometimes called simply 'the Net', is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers).


Intranet
An intranet is a private network that is contained within an organization that uses computers.


MMS
Multimedia Message Service, is a standard which is associated with 3G, as the name indicates it will offer users the ability to send and receive a whole variety of services.This will consist of text, sounds, video, and or a combination of the different services.



Network
A network is a series of points or nodes interconnected by communication paths.


Node
In a network, a node is a connection point - either a redistribution point or an end point for data transmissions.


Operating system
An operating system is the program that, after being initially loaded into the computer, manages all the other programs in a computer.The other programs are called applications.


OTA (Over The Air)
The ability to send special types of SMS message containing features that can enhance a mobile phone (such as new ringtones, operator logos and group graphics).


Protocol
A protocol is the special set of rules that end points in a telecommunication connection use when they communicate.


Reverse Billing
Used to send permission-based messages to a user who is charged to receive the message, e.g. lottery results, news, weather and other information services.


SOAP (Simple Object Access Protocol)
A way for a program running in one kind of operating system to communicate with a progam in the same or another kind of operating system by using the World Wide Web's Hypertext Transfer Protocol (HTTP) and its Extensible Markup Language (XML) as the mechanisms for information exchange.


SMS (Short Message Service)
A service for sending messages of up to 160 characters to mobile phones that use Global System for Mobile (GSM) communication.


UMTS (Universal Mobile Telecommunications System)
Another name for 3G.


Web Service
An Internet hosted application controlled through SOAP requests which returns results as SOAP responses.


Wireless
The term wireless refers to telecommunication in which electromagnetic waves (rather than some form of wire) carry the signal over part or all of the communication path.


World Wide Web
All the resources and users on the Internet that are using the HyperText Transfer Protocol (HTTP).


XML (eXtensible Markup Language)
A flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere.

 

Social Media Optimization Technique


SMO or social media optimization is a system in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by strewing links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website.

So by now it is clear that if you have to popularize your brand you need to popularize your website. The guidelines below will simply help you a little in that endeavor.


Join a social media platform, for example---Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.

Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging.

Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to chew on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.

The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers. This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility.

Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well.

Offer downloadable files from your website in the forms of downloadable pdf. files, audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.

Social media optimization has immense potential of escalating the ranking of your website to great heights. Let us now move over to the other technique of social media marketing.

So I hope by now you’re convinced of the power of social media marketing and also what’s it and how it works. If you’re determined to make it big this 2009, you must make full use of social media optimization. Indeed there are several social network sites only but in the next chapters, I have discussed about the top 7 social media namely – Facebook, Youtube, Twitter, Myspace, linkedin, Squidoo, podcasts and how you can use each of these and generate more traffic to your business.

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